Hegid becomes a flagship brand of the Aiôn Group
Hegid watches will soon be powered by automatic mechanical movements produced and assembled in France, in the Aiôn Group manufacture
The Aiôn Group and Hegid announce today an alliance that marks a new milestone in the development of the brand. This agreement reflects a common desire to position the French watchmaking expertise at an international level. This integration is a premiere for the Aiôn Group, which is committed to operating across the entire value chain of the watchmaking sector, from the design to the commercialization of watches. As a result, Hegid becomes a flagship brand of the Aiôn Group.
Hegid offers high quality timepieces that stand out for their ability to evolve over time. From the conception to the production of its models, the brand has chosen a local ecosystem since its genesis in 2016. The French Maison has made a point of manufacturing as many of the components of its timepieces as possible in France. It was a choice of the heart, but above all of common sense. The motivation was based on the exemplarity of France in the luxury and precision sectors. By joining the Aiôn Group, Hegid will benefit from well-proven automatic calibers with superior characteristics, which this time will be produced and assembled in France. The Aiôn Group's manufacture is located in La Ciotat, in the South of France. This union allows the brand to reinforce its "Made in France" legitimacy, and to benefit from the power of the Group for its growth and development. The Hegid executives will join Aiôn to participate in the development of the Group's activities.
Back of a Hegid capsule
Henrick Gauché, Co-Founder and CEO of Hegid, said: « Hegid is not only a horological innovation, it is also a commitment of several years to emphasize our French know-how in high-end watchmaking. The local production meets several fundamental requirements of the brand, including ecology, respect of the craftsmen's work, and a superior quality that can only be guaranteed by the proximity between the different manufacturers. We met Anthony Simao at the very beginning of Hegid, and it was immediately clear that we shared common values. We have cultivated our relationship with him over the years. Anthony worked on the production of Hegid watches, and we have been present at the different stages of his journey that led to the creation of the Aiôn Group. When the Group proposed to us to join its project of reindustrialization of the French watch industry, which is in line with our company's aspirations, we accepted. We have now been working in collaboration with the founders of Aiôn Group SA for several months. »
Céline Guth, Managing Director of Aiôn Group SA, stated: « This integration marks a new important step in the life of our Group. It is the continuity of a strategy that consists in establishing a solid foundation in order to become a major player in the watchmaking market for decades to come. We intend to further develop in this way by creating new opportunities for watch brands that share our values and our desire to revive the French watch industry. We are also looking to develop our range of services for brands and our innovation policy. »
Hegid is a French Maison which invented EVOL, a dressing complication for mechanical watchmaking. Designed from the best materials, with reliable mechanics, Hegid watches are made to last for generations. They can also be easily transformed, in just a few seconds, to adapt to needs and desires. After purchasing a Hegid watch, anyone can make it evolve with a new carrure, a new capsule or a new strap. The master craftsmanship and the independence of the brand, allow Hegid to offer exceptionally qualitative watches at a competitive price. At a time when our flexibility to adapt is required, the Hegid Maison responds: "Make your Evolution".
ABOUT AION GROUP SA
Aiôn Group SA is a French industrial Group Laureate of France Relance whose mission is to perpetuate and develop the watchmaking savoir-faire. The Group was created in 2021 by a consortium of watchmaking professionals, private stakeholders and institutional organizations, driven by the ambition to make France a major designing and manufacturing watchmaking nation on the international scene. After acquiring a watchmaking manufacture in Switzerland, and then by investing in a brand new production facility in the South of France, the Aiôn Group offers various services to competitively serve watch Maisons from all over the world, from the design to the distribution of their products: horological design, production and commercialization of watch components, movements, decoration, assembly and multi-brand after-sales service, production and commercialization of watches, logistics management and multi-brand distribution. One of the major advantages of the Aiôn Group consists in its know-how of the development and the production of balance springs.