Hegid Laboratoire Colorama

Laboratoire Colorama, the Pop watch by Hegid

Laboratoire Colorama, the Pop watch by Hegid

Hegid, the French Maison of Evolutionary Watchmaking, is adding a touch of color to its range and introduces the Laboratoire Colorama; a new automatic watch with a chromatic curiosity, associated with pigmented, natural rubber straps.

Three years ago, Hegid introduced the patented EVOL® system, which allows its mechanical watches to be transformed in just a few seconds, while preserving their horological qualities. Today, the brand proposes to multiply its possibilities of configurations with the Laboratoire Colorama.

The Laboratoire Colorama watch features an index at 12 o'clock that can change color on demand mechanically, by turning the crown of the Capsule. Depending on one's mood, style and upcoming events, this colorful touch allows to the wearer differentiate moments and express messages. This Pop-inspired fantasy, combined with the luminescent indexes and hands, also enhances the readability of the sandwich dial.

The Laboratoire Carrure, with its Art Deco lines, opts for elegance and refinement. This quality makes it a perfect match for the various Capsules and straps of the catalog, each with their very distinct style. With an initial palette of 6 colors, the Liberté natural rubber straps with stitching, reinforce Hegid's chromatic bias.

The Capsules and Carrures of the Laboratoire Colorama collection are designed, manufactured and assembled in France, at the Swiss border, where the movements are produced. The Liberté straps are manufactured in Italian workshops.

Laboratoire Colorama - Coffret "Bleu Blanc Rouge"


  • Laboratoire Colorama Watch (3200€) :
    • Swiss Made automatic mechanical movement (hour and chromatic index at12 o’clock functions) ;
    • Power reserve of 40 hours ;
    • 100 meters depth water resistance (Screw down crown and tube. Screw down case back) ;
    • Scratch resistant, anti-reflective sapphire crystal and sapphire, exhibition case back ; 
    • Black or white sandwich dial, matte finishes ;
    • Super Luminova, Luminescent hands and indexes ;
    • Quick patented EVOL fastener in Grade 5 Titanium ;
    • Unit serial number engraved ;
    • 316L 4441 stainless steel case, mirror polished finishes ;
    • Diameter : 38.5 mm, Thickness : 11 mm with capsule, Horn-to-horn length : 47mm ;
    • Pigmented natural rubber Liberté strap. White with grey stitching, black with white stitching, blue with black stitching, red with white stitching, yellow with white stitching and grey with black stitching. "Flash" easy, quick fastener ;
    • Hegid steel pin buckle with logo.


  • ' Blue-White-Red ' set limited to 10 units in pre-orders (3200€) :
    • Laboratoire Colorama watch with limited number (choice of black or white dial) ;
    • 4 Liberté straps : blue, white, red, black.


  • Elements also available separately :
    • Laboratoire Colorama Capsule (2750€) ;
    • Laboratoire Carrure (300€) ;
    • Liberté Strap (150€).


Hegid watches are composed of three parts: the Capsule, the Carrure and the Strap. The different elements that compose the Laboratoire Colorama can be acquired separately and adapted to the pre-existing Hegid watches. The wearer’s timepiece wardrobe can instantly be changed and adapted according to desires and needs. Hegid’s patented Evol system allows individuals to never get tired of a watch by creating your own evolution and now offered with a splash of color.
The Laboratoire Colorama line will be available for pre-order on hegid.com starting Friday, November 12, 2021. Delivery is expected by the end of December 2021. Colorama Capsules, Carrures and Straps will be available for separate order on hegid.com and available directly in stores starting from January 2022. 



Hegid is a French Maison which invented EVOL, a dressing complication for mechanical watchmaking. Designed from the best materials, with reliable mechanics, Hegid watches are made to last for generations. They can also be easily transformed, in just a few seconds, to adapt to needs and desires. After purchasing a Hegid watch, anyone can make it evolve with a new carrure, a new capsule or a new strap. Created under the guidance of the brand's Artistic Director, Jerôme Coste, Hegid elements are then a ready-made idea for a gift and each new element multiplies the number of possible combinations. The master craftsmanship and the independence of the brand, allow Hegid to offer exceptionally qualitative watches at a competitive price. At a time when our flexibility to adapt is required, the Hegid Maison responds: "Make your Evolution". Make your Evolution, whether in one’s imagination or on the wrist. 



You can download Hegid images here.
Press Contact presse: Emeric Delalandre, press@hegid.com.