Laboratoire Colorama, the Pop watch by Hegid
Three years ago, Hegid introduced the patented EVOL® system, which allows its mechanical watches to be transformed in just a few seconds, while preserving their horological qualities. Today, the brand proposes to multiply its possibilities of configurations with the Laboratoire Colorama.
The Laboratoire Carrure, with its Art Deco lines, opts for elegance and refinement. This quality makes it a perfect match for the various Capsules and straps of the catalog, each with their very distinct style. With an initial palette of 6 colors, the Liberté natural rubber straps with stitching, reinforce Hegid's chromatic bias.
The Capsules and Carrures of the Laboratoire Colorama collection are designed, manufactured and assembled in France, at the Swiss border, where the movements are produced. The Liberté straps are manufactured in Italian workshops.
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Laboratoire Colorama Watch (3200€) :
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Swiss Made automatic mechanical movement (hour and chromatic index at 12 o’clock functions) ;
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Power reserve of 40 hours ;
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100 meters depth water resistance (Screw down crown and tube. Screw down case back) ;
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Scratch resistant, anti-reflective sapphire crystal and sapphire, exhibition case back ;
- Black or white sandwich dial, matte finishes ;
- Super Luminova, Luminescent hands and indexes ;
- Quick patented EVOL fastener in Grade 5 Titanium ;
- Unit serial number engraved ;
- 316L 4441 stainless steel case, mirror polished finishes ;
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Diameter : 38.5 mm, Thickness : 11 mm with capsule, Horn-to-horn length : 47mm ;
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Pigmented natural rubber Liberté strap. White with grey stitching, black with white stitching, blue with black stitching, red with white stitching, yellow with white stitching and grey with black stitching. "Flash" easy, quick fastener ;
- Hegid steel pin buckle with logo.
- ' Blue-White-Red ' set limited to 10 units in pre-orders (3200€) :
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Laboratoire Colorama watch with limited number (choice of black or white dial) ;
- 4 Liberté straps : blue, white, red, black.
- Elements also available separately :
- Laboratoire Colorama Capsule (2750€) ;
- Laboratoire Carrure (300€) ;
- Liberté Strap (150€).
ABOUT HEGID
Hegid is a French Maison which invented EVOL, a dressing complication for mechanical watchmaking. Designed from the best materials, with reliable mechanics, Hegid watches are made to last for generations. They can also be easily transformed, in just a few seconds, to adapt to needs and desires. After purchasing a Hegid watch, anyone can make it evolve with a new carrure, a new capsule or a new strap. Created under the guidance of the brand's Artistic Director, Jerôme Coste, Hegid elements are then a ready-made idea for a gift and each new element multiplies the number of possible combinations. The master craftsmanship and the independence of the brand, allow Hegid to offer exceptionally qualitative watches at a competitive price. At a time when our flexibility to adapt is required, the Hegid Maison responds: "Make your Evolution". Make your Evolution, whether in one’s imagination or on the wrist.
MORE INFORMATION
You can download Hegid's images here .
Press contact: Emeric Delalandre, press@hegid.com.
